FOX Entertainment
Brand Refresh
Made at Trollbäck+Company
Refresh FOX Entertainment’s brand system to reflect its original breakthrough identity while evolving it into a streamlined, modern entertainment brand capable of supporting a diverse programming.
Approach:
Served as lead art director on the refresh, establishing the overall visual style and design system while overseeing 2D and 3D animation teams. Built on the existing brand foundation to refine and modernize FOX’s visual language while maintaining its rebellious character.
Solution:
Established FOX Entertainment as a bold challenger brand by creating and continually optimizing systems for design, tone of voice, and messaging that unify every audience touchpoint.
Impact:
Strengthened FOX’s position as a distinctive, attitude-driven entertainment brand, enabling consistent expression across platforms while supporting a broader and more flexible range of content promotion.
Executive Creative Officer: Elliott Chaffer, Rosie Garschina
Art Director: Koda Ko
Designer: Koda Ko
Animator: Tyler Rispoli, Kasella Acain, Bobby Hanley, Ming Hsiung, Adam Tanner, Adam Rozanski
Senior Producer: Natalie Studdert